Startup Base | A Personal Blog by Jaykishan Prithiani

How GST will Impact Startups in India? Pros and Cons

How GST will Impact Startups in India? Pros and Cons

July 1, 2017 would go down as one of the most important dates in the annals of independent India’s history. The rollout of Goods & Services Tax after three decades of effort will surely pave the way for a stronger economy in the coming years. As a startup founder,...
What is Storyboard and How Startup Should Use It?

What is Storyboard and How Startup Should Use It?

If you are a movie buff you would know what we mean by a ‘storyboard’. Filmmakers have used these graphical representations to show how the movie would proceed. It allows the actors and crew members to visualise the shots before all of them team up for a shoot. A...
Sales vs Marketing vs Branding : A subtle Difference

Sales vs Marketing vs Branding : A subtle Difference

Branding, marketing and sales – if you own a business; helping one or even work at the bottom of the pyramid in any company you are likely to hear these terms on a daily basis. In fact, these jargons are used as much as any military fighting a war would talk about...